MBA in Marketing / Brand / Advertising – College, Courses, Eligibility, Jobs, Salary in India

MBA in Marketing / Brand / Advertising

MBA in Marketing / Brand / Advertising

College, Courses, Eligibility, Jobs, Salary in India

Master of Business Administration in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is the process of creating interest in a customer regarding goods or services. It is done through strategy that underlies sales techniques, business communication and business development. The course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of four semesters in which the first two semesters are common to all the MBA programs and the last two concentrate and focus on the specialised subjects and topics related to the Marketing field.
  • Advertising Management
  • International Marketing
  • Interactive Marketing
  • Sales and Merchandising Studies
  • Marketing Research
  • Accounting and Bookkeeping
  • Business Management and Operations
  • Business Economics Programs
  • Entrepreneurship and Small Business Development
  • Marketing for Travel and Tourism Operations
  • Business Marketing Operations
  • Special Product Marketing
  • Marketing for Apparel and Accessories
  • Master Certificate in Internet Marketing
  • Integrated Online Strategies
  • Search Engine Marketing & Usability
  • Advanced Search Engine Marketing
  • Advanced Interactive Marketing & Measurement
  • Advanced Mobile Marketing
  • Advanced Social Media Marketing
  • Advanced Email Marketing
A bachelor`s degree in any stream is the prerequisite for pursuing an MBA degree in Marketing Management.
Best MBA in Marketing Colleges in India:
  • Arni University, Kangra
  • Advance Institute of Business Management - AIBM, Faridabad
  • Adam Smith Institute of Management, Chandigarh
  • Symbiosis Institute of Business Management - SIBM Pune, Pune
  • Abhyudaya Degree College
  • Agasthya College of Management Studies
  • Amruta Institute of Engineering and Management Sciences - AIEMS
  • Annapoorna Institute of Management Research - AIMR
Best MBA in Marketing Colleges in Karnataka:
  • Agasthya College of Management Studies
  • Amruta Institute of Engineering and Management Sciences - AIEMS
  • Annapoorna Institute of Management Research - AIMR

Companies hiring MBA in Marketing:

  • United Capital Club
  • AllState solution Pvt Ltd
  • Kelly Services India Pvt Ltd
  • Amazon India software Dev Center Pvt Ltd
  • Mind Worx Advisory Pvt Ltd

Salary:

The average salary for a Marketing Manager is Rs.6,44,431 per year.

Syllabus of MBA in Marketing:

  • Marketing Concepts
  • Marketing Research
  • Marketing Planning
  • Principles of Sales Management
  • Sales Forecasting
  • Market Segmentation
  • Market Evaluation and Controls
  • Marketing Audit
  • Marketing Ethics
  • Advertising Management


  • Consumer Behaviour
  • Brand Management
  • Industrial Marketing
  • Business Communication
  • Project Management
  • Business Laws
  • Corporate Governance and Business Ethics
  • Research Methodology
  • Economic Analysis
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