Master of Business Administration
(MBA) programs in digital marketing is a postgraduate level management education program. It provides students with the technical foundation and digital literacy necessary to market goods and services on the internet. They'll learn how to plan, implement, and evaluate digital marketing strategies. They'll also learn how to target customers through digital channels, create websites that attract customers, and optimize online business performance. Program specializations include interactive and direct marketing, e-business technologies, digital advertising and global enterprise. The academic program is 2 years long.
The candidate must have a Bachelor’s Degree (3 or 4 year long course) from a recognized Institute/University.